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Shoppers Love Mother's Day

Consumers spent nearly $4 billion more last year than in 2022, which was a record year, according to the National Retail Federation and Prosper Insights & Analytics.

  • Eighty-four percent of U.S. adults are expected to celebrate the holiday.
  • Consumers plan to spend $274.02 per person, the highest in the history
  • The top spenders are those ages 35-44, who are expected to spend an average of $382.26 on Mother’s Day.
  • Florists have a great opportunity to increase their share of this holiday spending by offering customers premium arrangements and add-ons. 


As seen in previous years, the most popular gifts to give are flowers (74%), greeting cards (74%) and special outings such as dinner or brunch (60%)

 
 
Mothers Day Spending Trends (1)

 

Dan McManus
Dan McManus
3/22/24 5:43 PM
Dan's the cornerstone of TeamFloral’s mission to make our Florists thrive. With his knack for marketing, profits, and smooth operations, he's driving the innovation. Whether through his Flowers and Profits publication, industry webinars, or one-on-one chats, Dan's passion is helping shop owners level up and rock their businesses.