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Prom is a milestone for teens, a night where flowers meet fashion in an unforgettable way. For florists, this event is an opportunity to showcase creativity and connect with a younger audience. The key to winning their hearts? Bling. By incorporating stylish accessories and trendy elements into your prom flowers, you can turn your shop into the ultimate prom destination. This will personalize the client’s design and make them feel special.
Elevating Prom Flowers with Stylish Accessories
When teens shop for prom flowers, the focus isn’t just on the blooms—it’s about the entire look and experience. Jewelry-like accessories such as bracelets, anklets, ring flowers and shoe clips, hair accents and other decorative elements transform traditional corsages, handheld bouquets and boutonnieres into fashion-forward creations. These add-ons elevate the flowers from simple florals and accessories to must-have statement pieces.
Start by guiding customers toward your selection of prom jewelry. Display items such as rhinestone-studded wristlets, embellished anklets, and matching earrings. Encourage teens to try on the jewelry to see how it complements their prom outfits. Once they’re hooked on the accessories, matching flowers to their chosen pieces becomes an exciting collaboration.
Designing for Teens
Teens come into your shop with high expectations and unique tastes. Create designs that feel fresh and trendy but remain lightweight and wearable. For petite teens, avoid oversized arrangements that can overwhelm their look. Instead, focus on compact, stylish designs enhanced with bling, such as mini lights, jeweled pins, feathers, decorative wire and other glitter accents.
When helping teens select their flowers, remember that they’re often guided by their attire and overall prom aesthetic. If a girl is wearing a dazzling $400 dress, she’s likely looking for a corsage that matches that level of glamour. Your job is to ensure the flowers you design complement their vision perfectly while offering customization options for added flair. Never pre-judge a client, treat everyone with the same service of offering choices based on your conversation. Suggest prices and let them make the decision.
A Word About the Boys
While the focus often falls on the girls, don’t overlook the boys—they’re part of the prom equation too. Most boys are more than happy to let their date take the lead in choosing the overall style, but their boutonniere still needs attention. A boutonniere should match the girl’s corsage in color and style while staying understated and sleek.
For added fun, suggest wearable accessories for the boys as well. Items like floral tie bars or pocket squares give them a polished and coordinated look that ties the couple’s styles together. Encourage the couple to shop together for a seamless and enjoyable experience. If you only interact with one member of the couple please ask if they also need a wristlet or boutonniere.
Building Long-Lasting Relationships
Prom is more than just a one-night event—it’s an opportunity to create a memorable experience for your customers and build relationships that last. Treat every teen and their family with patience, enthusiasm, and respect. Offer guidance and suggestions to make their choices easy and enjoyable.
Take photos of your creations once they’re worn by the teens and share them on social media. These images not only serve as free advertising but also create a sense of pride and connection for the teens who will love seeing themselves featured.
Wrapping It All Up
Packaging matters just as much as the design. Invest in high-quality corsage boxes, ribbons, and wrapping in prom or school colors. Add personalized shop stickers that commemorate the event, and consider including a small keepsake, such as a thank-you note or a photo of the arrangement.
Also have easily available instruction sheets on how to keep their prom selection fresh at home before the event (especially if they are picking it up the day before or early in the day).
Below is a sample handout sheet:
Download a copy of the sample handout here.
Prom is an important milestone, and by creating stylish, personalized, and blinged-out designs, you ensure that your shop becomes synonymous with prom perfection. Make it an event to remember—for your customers and your business.
