TeamFloral Blog

Did you ever wonder why your average website sale is $10 to $20 higher than your average phone-in sale? Your website is set up to offer a better selection and suggest add-on items. If you haven’t trained your staff to sell featured designs and add-ons, you are leaving your customers to guess at ...

This month we answer a bunch of your questions about marketing, websites, and ranking on Google!

In today's tech-savvy world, even flower shops can benefit from the magic of artificial intelligence (AI). Here’s how AI can help florists enhance their business, support their customers, and stay ahead of the competition.

Editor’s Note: This article is part of a series focused on optimizing SEO and websites to help floral businesses get more sales. Check out this collection of resources on the Floral Education Hub for more digital strategy guidance. 

An interview with Dan McManus by Floral Management Magazine Editor’s Note: This article is part of a series focused on optimizing SEO and websites to help floral businesses get more sales. Check out this collection of resources on the Floral Education Hub for more digital strategy guidance. Find ...

A ringing phone is the sound of money in your shop However, too many shop owners allow money to slip through their fingers because they haven’t trained their staff to make the most of each call. There's a solution. Read on to discover how to optimize sales and customer satisfaction.

Discover quick marketing insights all florists should know! This month we highlight:

You may be tempted to lower prices on your website this week to capture more business. However, this could have the opposite effect—or so the facts tell us. Most of the time, when a shop’s average order value (AOV) increases, so does the conversion rate—the ratio of shoppers that make a purchase. ...

Studies show that almost 70% of a shop's sales come from new customers. We all know that most shoppers find a florist by doing a Google search (which is why SEO is so important). What is not well known is that your review score often keeps shoppers from becoming customers.

If you’re like most people, you avoid disagreements and arguments whenever possible. As uncomfortable as it may seem, the right kind of conflict can be an important business tool. In fact, having appropriate conflict is how your team learns how to collaborate when solving problems. Conflict in the ...