Florists are experts at making moments beautiful, but when it comes to maximizing revenue, many florists overlook one of the easiest opportunities sitting right in their own shop: rentals. From reusable vases, candelabras, votives, LED candles, arches and pedestals, event rentals offer a high-margin revenue stream that requires minimal extra work. With the right structure in place, your shop can start “collecting the rent” and significantly increase profits without redesigning a single bouquet.
Here’s how to make rentals a smart, profitable part of your floral business.
What Counts as a Rental?
If it’s not consumable—and you want it back—it should be rented. Items like vases, stands, arches, votive holders, or decorative props often walk out the door with little to no return, especially during weddings and events. Instead of building those costs into your floral pricing or hoping the items come back, make them part of a formal rental program with clear expectations and added fees.
Other items to consider renting include:
- Glassware (cylinder vases, urns)
- Candlesticks and lanterns
- Flower walls and photo backdrops
- Ceremony arches and pillars
- Table numbers and signage
- Specialty containers for large installations
If it’s valuable, versatile, and reusable, it can generate ongoing income for your shop.
Build a Rental Inventory with Intention
Start by taking stock of what you already own. Many shops have accumulated a variety of containers and decor pieces over the years. Sort through your current inventory and set aside pieces that are sturdy, in good condition, and have broad appeal.
As you build out your rental collection, prioritize neutral tones, classic styles, and versatile materials. Glass, metallics, and whites tend to photograph well and blend easily with a range of event themes. Choose pieces that can work across multiple event types—weddings, showers, memorials, and corporate events.
It’s better to own 10 high-demand rental pieces that go out repeatedly than 30 trendy items that rarely get used.
Set Clear Pricing and Policies
Rental fees should be based on the value of the item, its popularity, and the hassle of replacement. A good rule of thumb is to charge 25–35% of the item’s retail value per event. For example, a vase that retails for $40 might be rented for $10–$15. The minimum you need to charge for a new purchase of a rental item (especially if it is one that may not get rented often) is the full wholesale cost.
Establish a rental agreement outlining the responsibilities of the client. Clarify:
- When and how items must be returned
- Who is responsible for damages or loss
- How late returns will be handled
- Whether a deposit is required
Consider charging a refundable security deposit for larger orders or more fragile items. If you offer delivery and setup, include those charges as separate line items to reflect their value.
Having written policies not only protects your inventory—it makes your rental offerings feel more professional and premium.
Make Rentals Easy to Book and See
Create a simple catalog or lookbook—digital or printed—that features your rental items styled in real events. Include dimensions, color options, and suggested uses. Showcase these items on your website, especially on your weddings and events pages.
Train your team to introduce rental options during consultations. When clients are planning large-scale events, walk them through your rentals as part of the design package. Help them visualize how the pieces will tie the event together. During consultations, have the appropriate items selected and on the table or close by so they can see what a difference they can make for their event.
Rentals often sell themselves when clients see how they enhance the overall aesthetic—and how much more they would cost to purchase outright.
Protect Your Investment
To keep your rentals profitable, inspect them between each use and store them properly. Assign one team member to manage inventory, track bookings, and monitor wear and tear. Regular upkeep extends the life of each piece and ensures it stays presentable.
If an item breaks or goes missing, have a plan in place to charge for replacement and update your rental inventory accordingly.
Passive Revenue, Active Results
Rentals may not be as glamorous as a floral installation, but they can quietly and consistently add value to your business. They support your design work, elevate your brand, and offer an additional income stream with very little overhead.
With just a few policies, a bit of organization, and some marketing creativity, you can turn unused inventory into an asset that works for you again and again.
So go ahead—collect the rent. Your future profit margins will thank you.
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