If Your Shop Saw a Spike in Orders for Mother’s Day, You’re Not Alone
This year, TeamFloral members were up an average of 19% over last year. But now comes the real challenge: keeping that momentum going during the slower summer months.
For many florists, summer is traditionally a slower time. But that doesn’t mean it has to be. If your Mother’s Day results were strong, you’ve already got momentum on your side—now it’s time to keep it going.
Creative Ways Florists Are Sustaining Sales
The Society of American Florists (SAF) recently featured florists who found creative ways to sustain sales. One of the most impressive examples came from Kern Park Flower Shoppe in Portland, Oregon.
Their Mother’s Day sales were up by double digits, and nearly half of their buyers were new customers. How? A flood of positive Google reviews boosted their visibility online, attracting new business without extra ad spend.
The connection between reviews and visibility is what we focus on every day at TeamFloral.
Take Control of Your Reviews
Our founder, Dan McManus, was recently cited in SAF’s article:
“Experts say the key to getting more reviews is asking for them — strategically. Dan McManus, president and CEO of TeamFloral, a floral marketing and consultancy firm, says businesses need to take control of reviews by sending a survey to customers. The survey automatically sends customers who gave good ratings to a page encouraging the customer to leave a Google review.”
You can read the full article from the Society of American Florists here: 👉 How Florists Are Keeping Sales Strong After Mother’s Day (SAF)
How Our Review Generation System Helps Florists
This method is part of our Review Generation system, which is built into our Customer Finder SEO program. It helps florists:
- Improve local Google rankings
- Reduce the risk of negative reviews
- Build a steady flow of fresh, positive feedback
We believe that every 5-star review is not just a pat on the back—it’s a path to the next customer.
Why SEO Matters for Florists
Search Engine Optimization (SEO) isn’t just for big e-commerce brands. It’s essential for local businesses—especially florists—who rely on visibility in local search results to attract new orders.
Think about it: when someone needs flowers for a birthday, funeral, or special event, the first thing they do is search on Google. If your shop doesn’t appear near the top of the results, you’re missing out on revenue. In many cities, it’s not the best florist that wins—it’s the most visible one.
That's why SEO is so critical. Ranking higher on Google means more clicks, more calls, and more orders. And one of the most effective ways to improve your ranking is to earn more high-quality reviews on your Google Business Profile.
Check Your Local Google Ranking for Free
Want to know where your shop ranks right now?
We’ve created a free Local Rank Scanner to help florists see how they’re performing on Google. It shows your real-time rankings for important floral keywords in your area—and it’s 100% free.
👉 Check Your Local Google Ranking Now
If you want help climbing the ranks, improving your reviews, or bringing in more orders this summer, we’re here for you.
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