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TeamFloral

TeamFloral Blog

Discover the secrets to flourishing your floral business with our blog, packed with expert marketing strategies and success stories to help you bloom.

10/21/24 2:23 PM • 4 min read
Make Your Bride the Star

Trust and vision are the pillars upon which you build your wedding business. Brides also want to feel important. It’s a big day in their lives, and they deserve to be the center of attention! When you make this happen, you’ll have more brides booking with you.

By Dan McManus
9/30/24 10:39 AM • 5 min read
Perfecting the Pitch: Turn Your Wedding Proposals Profit Side Up

No matter who it is, every bride has a flower budget in mind, but every bride hasn’t considered all the ways flowers can be used in a wedding. That’s where you come in and where your expertise will shine and make your customers glad they chose you to be their florist.

By Dan McManus
9/19/24 5:14 PM • 5 min read
Gift Baskets: Be the 'go to' place for your customers

How many of your customers think of your shop when they send a gift basket? Do your corporate clients know you can personalize gifts to their employees and customers? Growing your gift basket business is as easy as spreading the word about your services and unique abilities. There are more than $3 ...

By Dan McManus
9/13/24 5:45 PM • 7 min read
Florist working on her laptop evaluating her marketing strategy
Marketing Round Up: September 2024

This month we answer a bunch of your questions about marketing, delivery fees, discounts, and ranking on Google! Read more about: Substitution notices on website Higher priced arrangements Raising delivery fees Competition sends coupons Advertising a shop we're selling Poor SEO report from ...

By Dan McManus
9/4/24 12:00 AM • 6 min read
Take Charge Of Holiday Sales: 6 easy tips

Did you ever wonder why your average website sale is $10 to $20 higher than your average phone-in sale? Your website is set up to offer a better selection and suggest add-on items. If you haven’t trained your staff to sell featured designs and add-ons, you are leaving your customers to guess at ...

By Dan McManus
8/22/24 12:52 PM • 5 min read
Florist working on her laptop evaluating her marketing strategy
Marketing Round Up: August 2024

This month we answer a bunch of your questions about marketing, websites, and ranking on Google!

By Dan McManus
8/7/24 12:18 PM • 3 min read
A woman juggling her laptop, answering the phone, and running her business
Leveraging AI in your shop: 4 ways to stay ahead

In today's tech-savvy world, even flower shops can benefit from the magic of artificial intelligence (AI). Here’s how AI can help florists enhance their business, support their customers, and stay ahead of the competition.

By Dan McManus
6/19/24 1:02 PM • 2 min read
Outsourcing vs. DIY SEO: What Works Best for Florists?

An interview with Dan McManus by Floral Management Magazine Editor’s Note: This article is part of a series focused on optimizing SEO and websites to help floral businesses get more sales. Check out this collection of resources on the Floral Education Hub for more digital strategy guidance. Find ...

By Dan McManus
6/12/24 12:36 PM • 5 min read
Empower Your Sales Team: Enhance Sales with Savvy Phone Techniques [4 Tips]

A ringing phone is the sound of money in your shop However, too many shop owners allow money to slip through their fingers because they haven’t trained their staff to make the most of each call. There's a solution. Read on to discover how to optimize sales and customer satisfaction.

By Dan McManus
6/5/24 3:13 PM • 2 min read
Florist working on her laptop evaluating her marketing strategy
Marketing Round Up: June 2024

Discover quick marketing insights all florists should know! This month we highlight:

By Dan McManus