TeamFloral Blog

In the floral business, spring represents new beginnings—and it’s the perfect time to refresh your sales strategies and sharpen your team’s skills. By investing in training and fostering a coaching mindset, you can inspire your employees, boost customer satisfaction, and grow your shop’s profits. ...

Grab Some Holiday Magic: Creating Unique Events to Boost Sales

Bulb Light Up Designs: Bringing Fresh Energy to Floral Creations

Editor’s Note: This article is part of a series focused on optimizing SEO and websites to help floral businesses get more sales. Check out this collection of resources on the Floral Education Hub for more digital strategy guidance. 

Be a Prom Leader: Your Shop's Guide to Prom Success

Unlocking Opportunities with Niche Products: A Guide for Florists

Master the Art of Holiday Embellishments: A Floral Designer’s Guide

As the holiday season is underway, we're answering bunch of your questions about preparing your website for the holidays, managing limited inventory, and maximizing the impact of your Google Business Profile. Read more about: Tips for Preparing Your Website for the Holiday Are Landing Pages Helpful ...

Shaping Customer Perceptions Is the Price Right? Have you ever wondered how two shops on the same street charge significantly different prices for a dozen roses and still have equal sales? The shops get their roses and containers from the same wholesaler. Shop #1 charges $49.99, and Shop #2 charges ...

Greening For More Profit: Productive Backgrounds Base arrangements of foliage can be the building blocks of profit. They are structures waiting for creative styling to appeal to customers’ preferences. Some designers resist pre-greened containers to fill orders or make display designs. Fearing the ...