Shoppers Love Mother's Day
Consumers spent nearly $4 billion more last year than in 2022, which was a record year, according to the National Retail Federation and Prosper Insights & Analytics.
- Eighty-four percent of U.S. adults are expected to celebrate the holiday.
- Consumers plan to spend $274.02 per person, the highest in the history
- The top spenders are those ages 35-44, who are expected to spend an average of $382.26 on Mother’s Day.
- Florists have a great opportunity to increase their share of this holiday spending by offering customers premium arrangements and add-ons.
As seen in previous years, the most popular gifts to give are flowers (74%), greeting cards (74%) and special outings such as dinner or brunch (60%)